MARKET & MEDIA RESEARCH

Independent quality assurance for complex research data.

We review survey and data processes, identify errors early and turn heterogeneous raw inputs into consistent, technically robust datasets.

Since 1969Specialised in market and media research
Independent reviewA control layer alongside fieldwork and data suppliers
Technical depthFrom raw input to defined final delivery

SERVICES

Quality is not added at the end.

We secure critical transitions from questionnaire implementation and fieldwork to final data delivery. Modules can be commissioned separately or as a continuous control path.

01

Questionnaire and implementation review

Validation of programmed instruments, routing, variables, codes and technical implementation before and during field launch.

02

Fieldwork monitoring

Ongoing control of field progress, quotas, structures and anomalies across one or several suppliers.

03

Interview quality controls

Review of defined quality criteria, including geolocation, interview sequences and project-specific requirements for telephone surveys.

04

Data checking and cleaning

Plausibility, consistency and structure checks with traceable error handling and documented corrections.

05

Weighting and structure validation

Development, implementation and independent validation of weighting procedures, target and actual structures, and key metrics.

06

Technical data production

Transformations, additional variables, code plans, tabulation, data reorganisation and defined delivery formats – including specialised legacy formats.

APPROACH

Automation with accountable expert review.

Technical routines provide speed and reproducibility. Expert judgement determines whether a finding is plausible and how it must be addressed.

  1. 01

    Define the review

    Clarify data flows, responsibilities, review criteria, interfaces and deliverables.

  2. 02

    Build the control path

    Implement project-specific checks, independent calculations and outputs in a reproducible manner.

  3. 03

    Review and report continuously

    Prioritise anomalies, assess them methodologically and resolve them transparently with all parties.

  4. 04

    Secure final delivery

    Deliver consistent, quality-checked and documented datasets that can be reliably processed and analysed.

TYPICAL USE CASES

Where an independent control layer adds particular value.

MULTIPLE SUPPLIERS

Studies involving several fieldwork or data partners

One consistent QA logic across different systems, institutes and delivery formats.

METHODOLOGY CHANGE

Migrations and hybrid measurement systems

Old/new process comparison, independent calculation and validation of transitions and calibration.

CRITICAL DELIVERY

Complex data production under time pressure

Validation, cleaning and transformation of heterogeneous inputs into a defined delivery dataset.

REPEATED STUDIES

Long-running and repeated studies

Consistent quality rules across waves, years and changing research conditions.

LIMITED START

Start with a clearly defined quality check.

An initial engagement can be limited to one implementation, one delivery run, one weighting procedure or a defined part of the process chain. The outcome and need for follow-up are evaluated together – without an unnecessarily large initial project.

Request a quality check

INTERLOGIC

Specialist expertise from more than five decades of research data.

interlogic Computer-Service GmbH was founded in 1969. The company combines methodological experience in market and media research with technical data processing and software development.

Our work is geared towards long-term project responsibility, traceable review processes and flexible collaboration with clients, research institutes and other data partners.

A consistent team supports projects directly and over extended periods. Methodological decisions, technical implementation and feedback therefore remain closely connected.

MANAGING DIRECTORS

Peter Flockenhaus
Max Flockenhaus

PROJECT TEAM

Franziska Richter
Uwe Möller
Doris Rindl-Bente
Jan Schlüer

SPECIALIST ARCHIVE

Data-checking and Quality Control (2008)
Weight-Watching (2007)

Experience and professional networks

Selected references

agmaMMCWEMFradio NRW

Memberships

BVMESOMARWAPOR

CONTACT

Where can we support your quality assurance?

Tell us briefly about your study, project phase and required depth of review. We will determine whether a focused quality check or ongoing project support is appropriate.

Direct contactMax FlockenhausManaging Director

General enquiries: ilo@interlogic.de

interlogic Computer-Service GmbH
Altmühlstraße 20
33689 Bielefeld · Germany